Learning by Nature
Consulted with Bobbi Geise of Learning by Nature to renovate an existing WordPress installation. Efforts focused on Structure, Hierarchy, Brand Resonance, Audience Connection and Integrations that would support Learning by Nature's marketing and business goals. A website crawl using the Screaming Frog SEO Website Spider Crawler helped to uncover and inform both technical and content recommendations. From there a content strategy was formulated, comps designed and a custom theme developed. Existing brand elements and provided photography informed the color story and design. Social Media assets were created to support a cohesive digital media foundation.