Teabook
Content strategy and redesigned website for the startup, Teabook, intended to bring the simple delight of tea drinking to thoughtful millennials through a subscription. Art direction, iterative design and user experience design for the website included wireframes, comps, page design, audience research, messaging and copywriting with development by Cratejoy.
Support for Teabook also included outreach to secure blog features, newsletter development, presentation design, ad design and marketing support for growing audiences on Facebook and Twitter.
Sourced photos for brand story were edited by Ketchup + Mustard. Illustrative brand elements and packaging were designed by Justin McIntosh.
