Walking & Wayfinding in the Westfjords
The passionate and diligent work to bring Walking & Wayfinding in the Westfjords to publication started over a decade ago. Readily accepted an invitation from the talented Wilderness guides, Henry Fletcher and Jay Simpson, to consult on communications strategy as they embarked on the campaign to raise funds to publish the compendium.
With each of us working remotely from various locations—Colorado, New York, UK, Iceland—we used Slack to keep in touch and share updates. A collaborative approach, we dialogued to deepen into the project, define the project timeline, milestones, deliverables, and determined what the success of a Kickstarter campaign would look like over Zoom.
We adapted to revised timeline and supported changing needs on strategy, design, and implementation. Web design, content strategy, and copywriting for wayfinding.guide pages and social media assets set the digital foundation. A press template and draft letters were shared to support direct outreach with versions of this press release securing publication in Icelandic news and related media outlets.
Many hands supported this project. We were honored to play a small but influential part. Photography by Jay Simpson, Henry Fletcher, et al.
