Potentia Heart & Body
Cherie Elm, a heart-centered licensed massage therapist reinvented her business to serve local clientele. A small business, the growth of Potentia rests on an active business owner with a strong referral network.
Resonant Identity
Brand Identity for Potentia Heart & Body, a massage and yoga wellness space, applied to both digital and print honor, healing as a creative process. The graphic elements consider both the gravity in becoming grounded and the levity in returning to the heart with a nod to the connective tissues of the body. The logotypes feature a font by Vimala Rodgers, architect of the Vimala Alphabet.
Cohesive Design & Operational System
A social media foundation and operational system to accept payments online and in person was set up to serve payment processing via mobile devices with PayPal, Shopify, and Venmo.
Print and digital collateral supported the new business launch and promotion.
Inspiring Illustration
The original watercolor montages were created in Photoshop to grace the website.
