Teabook
Teabook, intended to bring the simple delight of tea drinking to thoughtful millennials through a subscription. Art direction, iterative design and user experience design for the startup included wireframes, comps, page design, audience research, messaging, copywriting, and outreach.
Collaborations included brand story product photo edits by Ketchup + Mustard. Illustrative brand elements and packaging were designed by Justin McIntosh. Website development completed by Cratejoy.
How does tea culture influence tea drinkers?
Envisioning a world where tea lovers drink great tea daily, we explored tea culture, completed market research, and developed personas to support the Teabook brand identity. The Teabook Consumer Pitch Deck was created for founder, Jeffrey McIntosh to present to potential investors through a startup incubator.
Design Research
Attending a local Pacific Northwest tea event gave us insight into the lifestyles of potential Teabook customers. We sourced imagery to explore a few visual concepts and deepened into the experience of "three Jens" to inform the teabook brand story and corresponding page comps.
Tea is a Lifestyle
In the end, choice launch photos were edited by Ketchup + Mustard to feature Teabook product placements enjoyed by a diverse clientele. Home and interior page comps were designed with a zen like aesthetic featuring logo, illustrations, and packaging by Justin McIntosh.
A Growing Audience
Support for Teabook also included outreach to secure blog features, newsletter development, digital ad design, and marketing support to grow audiences on Facebook and Twitter. Give a look at the Teabook media kit.
